EN
Caritó Cookies é uma marca de cookies artesanais de São Paulo, Brasil, fundada pelo casal Gabriel Rodrigues e Gabriel Dias. O rebranding marca uma nova fase da empresa, com uma identidade visual vibrante e inspirada no universo pop, projetada para se conectar com seu público-alvo, formado majoritariamente pela comunidade LGBT+. A marca combina cores ousadas e elementos ilustrativos que reforçam o caráter artesanal e divertido dos produtos, enquanto os letterings ganham formas apetitosas e criativas. O projeto foi pensado para brilhar tanto no ambiente digital quanto no físico, criando uma experiência visual inclusiva e memorável.
PT
Caritó Cookies is an artisanal cookie brand from São Paulo, Brazil, founded by the couple Gabriel Rodrigues and Gabriel Dias. The rebranding marks a new phase for the company, with a vibrant visual identity inspired by pop culture, designed to resonate with its target audience, primarily the LGBT+ community. The brand features bold colors and illustrative elements that highlight the artisanal and playful nature of the products, while the lettering takes on appetizing and creative forms. The project was crafted to stand out in both digital and physical environments, creating an inclusive and memorable visual experience
Caritó Cookies is an artisanal cookie brand from São Paulo, Brazil, founded by the couple Gabriel Rodrigues and Gabriel Dias. The rebranding marks a new phase for the company, with a vibrant visual identity inspired by pop culture, designed to resonate with its target audience, primarily the LGBT+ community. The brand features bold colors and illustrative elements that highlight the artisanal and playful nature of the products, while the lettering takes on appetizing and creative forms. The project was crafted to stand out in both digital and physical environments, creating an inclusive and memorable visual experience
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Obrigado por assistir
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Client: São Paulo, Brazil
Client: São Paulo, Brazil